The Clorox Company (CLX)

Executive Summary

The Clorox Company is the 113-year-old American owner of one of the most trusted brand portfolios in the consumer staples sector: Clorox bleach, Pine-Sol, Liquid-Plumr, S.O.S, Tilex, Formula 409, Clorox 2, Glad bags and wraps, Kingsford charcoal, Brita water filtration, Burt’s Bees personal care, Hidden Valley dressings and seasonings, Fresh Step and Scoop Away cat litter, and — following the April 1, 2026 close of the $2.25 billion GOJO Industries acquisition — the Purell brand of hand sanitizer and soap.

What’s Inside The Full Report

• 15-year financial summary table — revenue, net income, GAAP & adjusted EPS
• Valuation framework — current multiples vs. 5-year historical range
• Peer comparison table — multiples, margins, balance-sheet metrics
• Base case, bull case, bear case price targets with explicit math
• Competitive position and economic moat analysis
• Management and capital allocation track record
• Balance sheet review — leverage, credit ratings, distribution coverage
• Insider activity — recent open-market buys / sells with interpretation
• Strategic acquisitions and divestitures history
• Sell-side consensus and where TTCM differs
• Detailed risk factors specific to the name
• Bull case and forward catalysts to watch
• TTCM rating with explicit ADD / TRIM price triggers